Ankanan GCSEMEDIA

Audience Effects Theory 1) Write a definition of a  passive  audience:  This is the view that audiences passively take in information in the media ands that these messages have the same effect on everyone. 2)  Write a definition of an  active  audience:  An active audience refers to a group of media consumers who actively engage with, interpret, and respond to media content. Unlike passive audiences, active audiences critically analyze and question the information they receive, often forming their own opinions and interpretations. 3) Write a definition of the  hypodermic needle  theory:  The hypodermic needle theory is a concept in media studies. It suggests that media messages are directly "injected" into the passive audience's mind, like a needle injecting medicine. This means the audience is seen as having little to no ability to resist or question the information they receive. 4) Write down a  media product  (e.g. TV show, ...

  1) What  key conventions  of TV advertising can you find in the Galaxy advert? nostalgia. 2) What is the  key message  the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question. It is rich and silky , the car that later comes and portrays that it is way better than the van. 3) Who is Audrey Hepburn and w hy did Galaxy select Audrey Hepburn for this advert?  She is an old famous actor who died but they brought her back by using ai in their advert and wanted to making nostolgia. 4) What is intertextuality? connecting between different works. 5) What Audrey Hepburn films are suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)? her black dress portrays the colour of galaxy 6) Which of Propp's character types are can be found in the advert and how do they change? (Note: just choose two or three character types that are ...

 Reception theory blog tasks 1) What is the preferred reading of a media text? when the audience understood the message as the producer wanted them to understand .  2) What is the oppositional reading of a media text? when the audience understands the message in a completely different way . 3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film? The trailer portrays teenagers as aggressive and scary . This persuades the audience by thinking that all teenagers are bad. 4) Why might young people reject this reading and construct an oppositional reading of the trailer? Young teenagers may think completely differently and reject this reading and think opposite as they might feel mis understoof that not all tennagers be this way. 5) Write a 150+ word analysis of the McDonald's advert using preferred, negotiated and oppositional readings. The preferred reading of the mcdonalds advert portrays how the big mac is very tasty and mouth...

1) What year was the advert produced? 1955 2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam. weak caring fragile00.3..00= 3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product? it shows how well the product is and how bright it makes the product 4) Analyse them  mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society? the makeup tells the audience that even when women is cleaning they have to look good 5) Why is a picture of the product added to the bottom right of the advert? so when the audience go to the shop they can buy it by looking at the product. 6) What are the connotations of the chosen colours in this advert - red, white and blue? the country of the uk and america 7) How does the anchorage...

  1)  F ilm Industry: Marketing - Marvel Cinematic Universe 2) Film Industry - black widow 3)  Film Industry: I, Daniel Blake

  Black Widow: blog tasks 1) List the companies involved in the creation of Black Widow. You may wish to use  Black Widow's IMDB entry  to help with this -  see the company credits page  - but the answers can also be found in the notes above. Disney , I max , Marvel , Disney + 2) What is conglomerate ownership and how does it link to Black Widow? Conglomerate ownership is 3) Analyse the  film trailer  for Black Widow. What aspects of the trailer tell you this is a big-budget blockbuster movie? The cgi is a aspect that portrays that it is a blockbuster movie because it plays a massive part in the film to improve it. 4) How was Black Widow promoted to an audience? List at least  three  different methods used by the film's marketing campaign and  why  they were effective in promoting the film. social media , posters , movie trailers . These were effective because they showed the audience that a new marvel movie will be coming out. 5) W...

  1) Find  three  adverts featuring women that are from the 1950s or 1960s.  2) Find  three  adverts featuring women that are from post-2000.  3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples. Most of them are about how woman cannot do something but they can.  4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples. 5) How do your chosen adverts suggest representations of gender have changed over the last 60 years? 

  1) What  key conventions  of print adverts can you find and what are the  connotations  or deeper meanings of each convention?  For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this. -picture = picture of skittles in a packet on top of clouds in the sky and a rainbow made out of skittles. - logo= the logo is skittles in all capital letters on the packet. -background = the back ground is full of clouds underneath the skittles advert and behind the advert there is a big rainbow made out of skittles. -slogan= The slogan "taste the rainbow" suggests that the skittles may taste good. -colour scheme = the colour scheme is multi coloured which shows us that their product has different flavours. 2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above? The USP is the is the rainbow with multiple c...

  1) What is independent cinema and how is it different to Hollywood blockbusters? The movies are made outside of hollywood and it is called an independent cinema. 2) What is I, Daniel Blake about? A man who has worked while having a illness in north east england most his life. 3) Who directed I, Daniel Blake and why is this important? ken loach directed daniel blake .This is important because I, Daniel Blake, is about a 59-year-old man who has denied employment . 4) How was I, Daniel Blake promoted to an audience? List at least  three  different methods used by the film's marketing campaign and  how  they targeted their audience. social media , newspapers , tiktok or twitter. 5) What unusual or creative marketing methods were used to get audiences talking about the film? social media was posted. 6) What was the estimated production budget for I, Daniel Blake and how much did it make at the box office? around $260000. 7) What were some of the companies involved ...