OMO advert

1) What year was the advert produced?

1955

2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam.

weak caring fragile00.3..00=

3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product?

it shows how well the product is and how bright it makes the product

4) Analyse them mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?

the makeup tells the audience that even when women is cleaning they have to look good

5) Why is a picture of the product added to the bottom right of the advert?

so when the audience go to the shop they can buy it by looking at the product.

6) What are the connotations of the chosen colours in this advert - red, white and blue?

the country of the uk and america

7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.

it repeats the words "clean" and "bright" 14 times to show us how effective their product is

8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes.

women are repsresented as being a cleaner but also has to always wear makeup to look good.

9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?

the preferred reading for this advert is that women like to clean . the happiness of the image in their advert may tell us that women should be excited to use this washing product . The repetition of the words "clean" and "bright" is repeated many times which portrays how effective their product is.

10) What is the oppositional reading for this advert - how might a modern audience respond to this text and the representation of women here?

this advert may seem offensive to a modern audience due to how in the past women were seen as house wives whereas now mothers do this and not every women is seen as housewives

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