Galaxy 'Chauffeur' advert

 

1) What key conventions of TV advertising can you find in the Galaxy advert?

nostalgia.

2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question.

It is rich and silky , the car that later comes and portrays that it is way better than the van.

3) Who is Audrey Hepburn and why did Galaxy select Audrey Hepburn for this advert? 

She is an old famous actor who died but they brought her back by using ai in their advert and wanted to making nostolgia.

4) What is intertextuality?

connecting between different works.

5) What Audrey Hepburn films are suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)?

her black dress portrays the colour of galaxy

6) Which of Propp's character types are can be found in the advert and how do they change? (Note: just choose two or three character types that are definitely used in the advert - it does not use all seven). 

The male in the car is the hero because he gave the lady a ride when her bus was stopped because of a incident of it crashing into a fruits stand.

7) How does the advert's narrative (story) follow Todorov's theory of equilibrium?

A bus driver is taking his passengers to their normal destinations but their bus hit a food stand then the man came in the car to give the lady a free ride which resolves the situation.

8) What representation of celebrity can be found in this advert? Think about how Audrey Hepburn is presented. 

Audrey Hepburn is presented as lucky whereas she got a free ride

9) What representations of gender can you find in this advert?

Women are presented as well dressed and wearing layers of makeup to look good whereas men are working and drivers.

10) How are stereotypes subverted at the end of the Galaxy advert to reflect modern social and cultural contexts? 

audrey has shown us that she can take everything in control