Audience effects theory blue planet

 AUDIENCE EFFECTS THEORY BLUE PLANET

1) Write a definition of a passive audience: 

The definition of a passive audience is an audience that gains different messages , texts , movies , etc.

2) Write a definition of an active audience: 

An audience taking part throughout an audience.

3) Write a definition of the hypodermic needle theory: 

taking personal messages from the audience.

4) Write down a media product (e.g. TV show, newspaper or videogame) for each category of Blumler and Katz's Uses and Gratifications theory and WHY it fits that particular audience use/gratification. The first one is done for you: 

INFORMATION/SURVEILLANCE: Media text - The Times newspaper
 > Why: It tells audiences important information about politics, the world and more.
PERSONAL IDENTITY: 
 > Why:  it tells the company or the business if the person meets their expectations for the job they had applied for.
DIVERSION/ENTERTAINMENT: 
 > Why: it makes the audience want to watch more shows on the movie.
RELATIONSHIPS:
 > Why: To show us the relationships inbeween an celberity and another person.

5) Re-watch the clip from Blue Planet above and write a paragraph analysing how elements of the clip offer the audience pleasures or gratifications (use media terminology from Uses and Gratifications theory and the 3 Vs - notes outlined above). 

Blue planet may have been watched by some people for a certain amount of purposes. 

                                    

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