OSP: Audience and Industries blog tasks

 Audience

1) Who are the potential target audiences for Marcus Rashford and Kim Kardashian's online content? Try and cover both demographics and psychographics.

Social class, Race/ethnicity, Job/profession/earnings

2) Marcus Rashford’s online presence is partly driven by his excellent use of social media. How does he use social media to engage with his fans and make them feel part of his brand?

by his authentic and personal said narratives.

3) What is Instagram engagement rate and what engagement rates do Marcus Rashford and Kim Kardashian have? 

rashford= 3%

kardashian = 33%

4) Go to Marcus Rashford and Kim Kardashian's X or Instagram account. Find and screenshot/link three posts that show the different aspects of their brand e.g. Relatable person (normal, down to earth), Campaigner (interested in politics), Celebrity (e.g. awards ceremony or fashion), Brand promotion (e.g. selling a product).



5) What audience pleasures are provided by Marcus Rashford's online presence? What about Kim Kardashian? Try and apply Blumler and Katz's Uses and Gratifications theory here. 

rashford gives inspiration info and kardashian gives looks on others info.

6) Applying Stuart Hall's Reception theory, what would a preferred and oppositional reading of Marcus Rashford and Kim Kardashian's online presence be?

  • Preferred reading (people who support Rashford/Kardashian): 
  • Oppositional reading (people who criticise Rashford/Kardashian): 

preffered reading they are great and positive role models.

oppositional reading is that they are focused on their fame.

Industries

1) What is Marcus Rashford and Kim Kardashian's net worth and how does their online presence help them to make money? 

rashford makes around 16 million

kardashian makes around 1.7 billion

2) What companies/brands are Rashford and Kardashian associated with? Why might they want to be linked to those celebrities?

rashford works with burberry, coca cola and nike.

kardashian works with alot of makieup brands.

3) Research Twitter/X and Instagram. Who owns the companies, how do they make money and how much profit did they make last year?

Twitter is owned by elon musk and makes money off ads .

4) What are the worries about Instagram’s negative effects?

instagram can hurt many peoples mental health.

5) How do social media platforms manage online abuse on their platforms and why has Marcus Rashford drawn attention to this? How might this change in the future?

They can create fake rumors about influencers.

6) What happened by law in 2022 that changed the way the internet is regulated? Write three changes that this new law may bring in and explain why it is difficult to regulate the internet. 

The new law gave ofcom more power.



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