Introduction to OSP: Influencers blog tasks

 

1) What years did YouTube, Twitter and Instagram launch?

2005 = youtube 
2006 = twitter
2010 = instagram

2) What is the definition of an influencer?

a person who has the ability to say the opinions or actions of their followers

3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can.

Charlie D amelio who has 156 million followers on tiktok and 41 million followers on instagram.

4) How big is the influencer industry according to the article?

8 billion dollars

5) What are the problems associated with being an influencer?

privacy, mental health, fake rumours being spread around

6) Why is it suggested that audiences actually like being sold products by influencers?

because they build trust to the audiences to buy their products.

7) What representation of beauty is often found on Instagram or other influencer sites?

instagram face.

8) What is YOUR opinion on influencers? Are they a positive or negative influence on our society and culture? Why?

Influencers can be both a positive and negative force in society, depending on how they use their social media platforms. On the positive side, many influencers raise awareness about important issues, inspire creativity, and make information more relatable by sharing personal experiences. However, the negative side is that some promote unrealistic lifestyles, spread misinformation, or push products purely for profit, which can mislead audiences and create insecurity. Overall, influencers reflect the interests and values of the society that follows them, meaning their impact depends not only on their choices but also on how critically people consume their content.

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