Heat case study: blog tasks

 Introduction - Heat Media pack

1) Look at the Heat Media Pack. Go to page 2: the Heat mission. Write three things that Heat offers its readers under 'print'.

Celebrity Contacts , Helping readers find the tricksy world of tv , all inclusive approach helps style for everybody.

2) Now go to page 3 of the Media Pack - celebrity focus. What does the page say that Heat offers readers?

gives the conversation starters . 

3) Now look at page 4 of the Heat Media Pack. What other content does Heat magazine offer its readers aside from celebrity news?

4) Look at page 5. What is Heat magazine's audience profile? Write all the key details of their audience here. 

Female = 90%

Male = 10%

AVG age = 37

AVG profile = 52%

57% marries

Media language

1) How are the cover lines written to make the audience want to buy the magazine?

They are in sans format

2) What are the connotations of the Heat colour scheme on this particular front cover?

It is conveyed in a bright format portraying how important it is.

3) How are images used to create interest in the magazine? Find three reasons for your answer. (E.g. paparazzi images or aspects of mise-en-scene such props, costume, make-up, body position, facial expression etc.)

Images are from paparazzis which makes it more reasonable for it to be a real taken image the position they are presented in an genuine pose.

4) What differences can you find between the use of design and typography between Tatler and Heat? List at least three differences and explain the effect on audiences.

Tatler uses a lot of serif

Tatler only has one image

Tatler is much more plain.

Media Representations

1) What type of celebrities appear on the front cover of Heat? List them here. 

Henry and megan

Liam

Victoria beckham

2) How are celebrities represented in Heat? (Positively? Negatively? Reinforcing or challenging stereotypes?)

negatively it is presented as women in an sterotypical way in relationships

3) How are women represented on the cover of Heat? Think about both images and cover lines here.

Images are from Paparazzi's which make it more realistic, their body position and expression is genuine and not posed.  

4) How do Heat and Tatler represent social class? What different social classes can you find in the features and celebrities on the cover? (E.g. middle/upper class / working class)

Tatler is much more plain, where as Heat has multiple information Tatler uses a lot of serif as its aimed for an upper class audience whereas Heat uses Sans to make is stand out Tatler has only one image where as Heat has multiple shots