Represent NHS Blood

 1) What is an advertising campaign?

convince people from BAME donate blood

2) What is the objective of the NHS Represent campaign? 

To get people from BAME to donate blood.

3) What does this advert want people to do once they've seen it (the 'call to action')? 

4) Why is the advert called 'Represent'? 

5) Why have the producers chosen celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you write their names and spell them accurately.

6) What are the connotations of the slow-paced long shot of empty chairs at the end of the advert?

7) How does the advert match the key conventions of a typical urban music video?

8) How does the advert subvert stereotypes? Give three examples (e.g. ethnicity, masculinity, femininity, age, class, disability/ability etc.) 

9) How does the advert reinforce certain stereotypes? Could there be an oppositional reading where some audiences would find this advert offensive or reinforcing negative stereotypes?

10) Choose one key moment from the advert and write an analysis of the connotations of camera shots and mise-en-scene (CLAMPS).

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