Galaxy 'Chauffeur' advert

 

1) What key conventions of TV advertising can you find in the Galaxy advert?

CLAMPS , Mise en scene

2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question.

that u can eat the choclate anywhere or at anytime

3) Who is Audrey Hepburn and why did Galaxy select Audrey Hepburn for this advert?

 Audrey Hepburn was a British actres and model widely regarded as one of the most iconic figures in film history.

4) What is intertextuality?

Intertextuality is the concept in literature, media, and cultural studies that refers to the relationship between different texts and how they influence, reference, or echo each other.

5) What Audrey Hepburn films are suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)?

its suggesting that u can eat their galaxy choclate anywhere and anytime and audrey hepburn is represent by using clamps and alot of make up and the setting what set in a bus that hit a food stand.

6) Which of Propp's character types are can be found in the advert and how do they change? (Note: just choose two or three character types that are definitely used in the advert - it does not use all seven). 

driving ,food stand ,walking

7) How does the advert's narrative (story) follow Todorov's theory of equilibrium?

galaxy advert

8) What representation of celebrity can be found in this advert? Think about how Audrey Hepburn is presented. 

audrey hepburn is presented as a women with alot of makeup being worn and clamps.

9) What representations of gender can you find in this advert?

that men are either drivers or workers but women are passengers and wearing alot of makeup to look good for the advert

10) How are stereotypes subverted at the end of the Galaxy advert to reflect modern social and cultural contexts? 

men were the only drivers but now women and men drive cars