Industries: Ownership and control Industries

1) What is a conglomerate in the media industries? 

a company that owns numerous companies involved in mass media enterprises , such as music , television , radio , publishing , motion pictures , video games , amusement park , or the internet.

2) What is a subsidiary?

A company which belongs to another company

3) What are the benefits for media companies of vertical integration?

They earn more profit.

4) What are the benefits for media companies of horizontal integration?

allows companies to gain market share and market power , eliminate their competition , acquire new products and services , a large customer base , and increase their revenue.

5) Give three examples of media companies or brands that have used synergy to maximise their profits. There are examples in the notes above to help you.

-Facebook because they had bought instagram for 1 billion pounds in 2012 but now it is worth way more over 44 million pounds.
-Disney because they bought a independant company called pixar to masimise their profits.
-And they also used amazon to maximise their profits.

6) What is convergence and what device has changed the relationship between audiences and producers? 

technological congerance refers to the fact we can now access all different types of media on one device.

Now read this article about Facebook’s acquisition of Instagram and answer the following questions:

7) Why did Facebook buy Instagram for $1bn? Answer in as much detail as possible

Because in 2012, instagram had only 12 workers and it was a great price for 1 billion whereas now it is worth way more over 44 billion pounds.


8) What is the name of the media billionaire who used to own Fox?

Rupert  Murdoch

9) List 10 companies that are part of the Disney media empire. The graphic below will help you. 

  • -Pixar Animation Studios.
  • -Marvel Entertainment Inc.
  • -The Muppets Studio LLC.
  • -Caravan Pictures in Hollywood.
  • -Core Publishing.
  • -Walt Disney Studios.
  • -apple
  • -samsung
  • -fox
  • -Sony


10) Why did Disney buy Fox - what are the benefits? These benefits are particularly discussed towards the end of the article. 

Allowing it to broadcast their content on DIsney + and show us their movie genre


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