Demographics and psychographics

 Demographics and psychographics

1) What information do media companies use to create a demographic profile of their audience?

They use demographic classifications.

2) Why are media companies and advertisers increasingly using audience profiling and not just demographics?

its alot easier to reach your target audience


3) What are the seven different Psychographic groups? 

the explorer , the reformer , the succeeder , the aspirer , the struggler , the mainstreamer , the resigned

4) Write a brief summary of what each Psychographic group is seeking or motivated by.

Psychographic groups are categories of people based on their psychological traits, interests, and lifestyles. Here are some common psychographic groups and what typically motivates them

5) What psychographic group or groups do YOU belong in? Think about your own interests and lifestyle and explain your decision. Remember, you may fit into two or three different groups! 


i think i would belong in the explorer as i like exploring new things.


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